Work  /  Concept Project

Northbound Hiking

Concept Project

Northbound is a Canadian outdoor hiking and adventure travel company built around exploration, nature and a deeper connection to the outdoors. This is a concept project built to show a visual identity and digital web experience.

Project type
Concept project
Category
Brand identity and website design
Services
Website design, photography

The website

Built to feel like the outdoors.

The site uses a simple colour palette and typography system, allowing the photography to remain the main focus.

Auto-playing scrolling preview of the Northbound concept website, desktop view
Full scrolling view of the Northbound concept website homepage — hero photograph, featured trails and footer.
Auto-playing scrolling preview of the Northbound concept website, mobile view
Full scrolling view of the Northbound concept website on mobile.

Design direction

Cool colouring, simple typography.

Fog#E7EDF1
Spruce#16293A
Signal#2C6E9E
Ink#131C24

Photography

Where the identity started.

Every photograph on this page was shot by me on location across Nova Scotia and Newfoundland & Labrador — the same original photography this concept project was built around.

Fog rolling over an Atlantic coastline at sunrise.
Fishing wharf and shingled sheds at Peggy's Cove, Nova Scotia.
Lobster traps and fishing boats at Peggy's Cove harbour, Nova Scotia.
Boardwalk trail along the Skyline headland, Cape Breton.
Granite headland and open coastline.
The Cabot Trail winding through highland forest, Cape Breton.
Mist over the alpine barrens of the Gros Morne Tablelands, Newfoundland.
Granite barrens and a tidal pool along the Middle Head Peninsula, Cape Breton.
Ferns and old-growth trunks along the Warren Lake forest trail, Cape Breton.
The red and white dome of the old Cape Spear lighthouse, Newfoundland.
A lone hiker on a misty trail through the Gros Morne barrens, Newfoundland.
A headland seen across open water from the ferry crossing.
A white picket fence overlooking the open Atlantic at Cape Spear.
A white shed on the rocky headland at Cape Spear, Newfoundland.
The modern Cape Spear lighthouse against a clear sky.
A wide overlook along the Skyline Trail, Cape Breton.
A green ridge above the coast road on the Cabot Trail.
The Cabot Trail winding through forested highlands.
A reconstructed sod-roofed Norse building, Newfoundland.
Peggy's Cove lighthouse rising above the granite shoreline.
Dune grass with the Peggy's Cove lighthouse soft in the background.
Peggy's Cove village and harbour at golden hour.
A tidal pool cutting through granite rock near Peggy's Cove.

All work

Next project — Retro Fitness

Start here

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