Work / Concept Project
Retro Fitness
Concept Project
Retro Fitness is a concept identity for a local strength gym. This concept project was built to show a visual identity and digital web experience for a company.
The website
Built mobile first.
The site keeps the same black, red and off-white system as the rest of the identity, so it reads like a consistent brand rather than a template with a logo dropped in.
Design direction
Simple colour pallet.
BlackBackground
CharcoalSurface
RedRed
Off-whiteText
Beyond the screen
The identity, off the page.
The same design style carried through signage, print and merchandise. Works on large door signs to small business cards.
Start here
Want something like this for your business?
Tell me what you’re working on and I’ll help determine the right creative direction.